Who can resist watching a great cooking video? And they are just one of the ways you can use video to promote your food business.

Once you get the hang of it, there's lots of potential to boost your brand and win new customers! The key is to entice viewers with short, engaging videos that stand out, and encourage people to share them.  

Here are five video ideas to get you started.

1. Highlight the cooking process

Whip up your best dish for the camera and you’re sure to find fans who can’t wait to taste it in real life! But don’t give all your tricks away. Simply film the most exciting segments, like ingredients sizzling in pans and delectable sauce drizzled over finished meals.

Regularly posting cooking videos to your website and social channels can help remind your regular customers to come back in and see what's new, and entice new customers through your doors.

2. Offer insider knowledge about ingredients

Customers love to know exactly what they’re eating and where it comes from. Film a sample of the quality ingredients you use in your dishes. Tell your customers all about your suppliers, and why you choose to buy from them.

You get bonus points for a good supplier story - like ours here at Relish48! Our wholesale relish products are made exclusively for us in North America, using family recipes handed down since 1948. The full-bodied flavours stem from hand-picked ingredients, and a whole lot of passion in the process. Now that's a story perfect for film!

3. Showcase your staff

Encourage connection with your business by introducing your staff and creating behind-the-scenes videos.

You could do a series featuring tips from your chefs, day-to-day happenings or short profiles of each staff member. Whether they’re funny or educational, everyone loves reality TV because it’s inclusive and relatable.

4. Spotlight customer reviews

You can’t get better advertising than glowing customer reviews, and video marketing is ideal for getting the word out. Ask your regular customers if they would mind recording a quick review for your social channels. Just make sure you have permission before posting it online.

5. Tell your stories

How did you start your business? What do you love about it? What are the challenges? What inspired you to be a chef? Who designed the wonderful interior of your restaurant? Answer these types of questions and so many more in short videos all about you and your food business. Customers love learning about businesses in local communities, and sharing your stories gives you the chance to really connect with people and stand out from the crowd.

On top of all that, you never know, you might discover you have missed your calling as a celebrity chef!