Tips for Making Your Food Truck Stand Out from the Crowd

The food truck business is big business, which is a good thing! It’s a trend that goes the distance, but this often means stiff competition out there on the road.

Let's look at a few simple tweaks that can help your food truck stand out from the rest.

Make your local customers feel extra special with loyalty cards

There’s nothing like the allure of something for nothing to ensure customers return to you time and again. It takes time to grow a loyal following, and even the tastiest food trucks need to ensure that repeat customers feel special - because they are! For example, offering one free burger for every five purchased is the perfect point of difference between you and the food truck on the next block over.

Spice up your menu with scrumptious relishes

Do you provide burgers, hot dogs, pizzas, salads, sandwiches, pasta or wraps? To ensure your customers remember your food as the best they’ve ever tasted, spice your menu up with wholesale relish products. Top hot dogs with mild yellow relish, pasta with hot pepper relish and pizzas with hot pepper rings.

Offer a delivery service to local businesses

Even if you can’t go on-site with your food truck, customers in your local area don’t have to miss out. Advertise a delivery service to cater for office parties and local events, in order to extend your reach. Best of all, the more you offer, the more word of mouth does the advertising work for you.

Design a memorable brand for your business

Standing out from the crowd means you need to have a memorable brand. A good concept for your brand can be as simple as one or two strong colours, a specific genre of music, distinctive logos or even a funny, yet memorable, name.

Add to or change your menu often

You’ll want to keep all the customer favourites on your menu, so people know what to expect. However, there’s nothing more exciting than spying a new treat on the menu at your favourite food truck. For example, wholesale pickle products add a punch to salads and wraps. You could advertise them by highlighting the new, secret ingredient. Another idea is to add seasonal treats to your menu throughout the year.

Make the most of social media

A strong social media presence helps your loyal customers stay involved with your business, while attracting new customers. Create your own hashtags and post mouthwatering images of your best dishes. Hold competitions by inviting customers to take their own photos of your menu items, choose the best one and award them with a prize. You’ll soon see the buzz take off, with some friendly competition between regular customers.

So why not try these easy tips to delight your customers and promote your business? A little bit of effort can go a long way towards attracting long lines of hungry customers to your food truck!