Keen to Increase Your Restaurant’s Takeaway Business?
Takeaway has always been a big part of Australian dining culture, and never more so than during COVID-19. After all, who doesn’t love the idea of dining on scrumptious food while staying comfy and cosy at home?
If you're looking for ways to take advantage of the increased takeaway demand, here are four tips that can help.
1. Streamline your takeaway processes
Speed and efficiency in takeaway processes helps increase customer turnover and boost sales. So, take a look at your takeaway operations to find ways of streamlining systems. Most people order takeaway via mobile ordering apps, so do some research to find one that suits your business, or update your website with 'ease of use' ordering as the focus. Regardless of how orders are placed, setting up a separate back-of-house area to accommodate takeaway ensures the process runs smoothly, from preparing meals to packaging and quick pick up.
2. Give your menu a makeover
Chances are, much of your business stems from repeat customers who’ve come to know and love your menu. While this is fantastic, it’s important to offer new, exciting additions from time to time. This keeps the momentum going and encourages word-of-mouth recommendations to attract new customers. As well as offering new dishes, consider spicing up your existing menu items. Simply add a tasty twist with wholesale relish products in Sydney. Whether you serve hot dogs, burgers, sandwiches or gourmet main meals, you’ll find a Relish48 product to transform your dishes and thrill your customer’s taste buds. The process couldn’t be easier, with 4kg catering-sized jars of peppers, pickles and relishes that you can order online.
3. Reward your customers
No one can resist the offer of a reward and this could make the difference between a customer choosing your restaurant over someone else’s. Consider implementing customer loyalty programs by offering incentives for return visits. These can include discounts or points accrued towards a future freebie. Advertise the opportunity as a way to give back to your loyal diners.
4. Get the word out
When you’ve got a new and improved takeaway menu complete with mouthwatering relishes, it’s time to shout it from the rooftops! Social media is a great way to announce new additions while generating a buzz around your restaurant. Bring your customers into your world by posting good-quality photos of delectable dishes, smiling staff members and fun-loving diners, with a call to action pertaining to your takeaway menu.
Pop your takeaway menus in a prime spot on the counter and offer them to dine-in customers as they’re leaving. Don’t forget to highlight your takeaway service on your website, with an ‘order now’ button to encourage immediate sales.
Foodies (and that’s all of us!) love the ability to order in from trusted restaurants, whether it’s for easy solo dining or a dinner party. Menu makeovers, streamlined procedures, customer rewards and advertising help ensure it’s you they call when hunger strikes!