5 Digital Marketing Tips for Your Food Business
Whether you have a food truck, a hamburger bar or own a restaurant, attracting people to your business is the top aim. Competition is tough, so standing out from the crowd is imperative, and ensuring repeat visits keeps revenue turning over. No doubt, you’ve heard this all before. But, how do you highlight your business?
Depending on where your food business is located, walk-by trade and word-of-mouth helps. However, most customers research online before deciding where to go and what to eat. For you, this means ensuring your online presence packs as much of a punch as your scrumptious menus!
Here are five digital marketing tips to help keep your food business in the spotlight.
1. Make your website shine
First impressions count and your website needs to be an attention-grabbing asset. Professional photos of mouth-watering dishes, atmospheric dining spaces and happy customers are a must. Ensure your site is user-friendly and offers all the necessary information customers need to know.
Search engine optimisation (SEO) delivers organic traffic to your website and boosting your ranking allows online searches to help do the work for you. Use the keywords your customers search for on each page of your website. Create a blog with relevant articles that contain keywords and entertain and engage.
2. Email the good news
Email marketing has long been an effective technique for building hype around your food business. To build a list, give your customers the option to subscribe on your website and offer discounts to those who sign up. Send out regular emails that are chock-full of news, giveaways, recipes or anything else that provides incentive for customers to return. When you offer value, your subscribers will keep coming back for more.
3. Build a social media community
Do you know anyone who doesn’t use social media? Not likely. Take advantage of this by creating a following for your business. Along with posting enticing images and catchy headlines for promotion, social media gives you a forum for hosting competitions, offering discounts and showcasing new menus. Get the conversation going by interacting with your customers online and encouraging them to share your posts.
4. Ask happy customers to sing your praises
Reviews hold a lot of weight, in terms of customers choosing your business over another. Online reviews add credibility and enhance a sense of anticipation, so it’s time to gather yours! With a little nudge in the right direction, most people are happy to sing your praises. Use your website and social media platforms to encourage happy customers to leave reviews. Don’t forget to get online and thank people for doing so, which generates loyalty and ensures your customers feel valued.
5. Give them something to talk about
Once you’ve got your digital marketing campaign up and running, you’ll need something to talk about! For example, a revamped menu is a sure-fire way to capture attention. Wholesale relish products in Sydney can help do the work for you. From hot dogs to salads, sandwiches and grilled meats, Relish48 products add a tasty zing worthy of those all-important, five-star reviews!